Fast rotation
A 70 g impulse pack turns over far quicker than most of what a kirana stocks. Your capital comes back to you sooner and shelf space earns its keep.
Saffron Eatables presents
MV Masala Noodles. Full-on swaad, full-on rotation.
A new instant-noodle brand built for the trade: fast-moving 2-minute masala noodles, honest trade margins, and territories still open. We are appointing super stockists, distributors and wholesalers now.
- Ready in 2 minutes
- 100% vegetarian
- No added preservatives
- FSSAI compliant
MV Masala Noodles pack shot900 x 1100 px, PNG, transparent background
Pack70 g single pack
Case pack96 packs per case (edit)
MRPRs. 15 per pack (edit)
Shelf life9 months from manufacture (edit)
Start with1 case to start a trial (edit)
Why this category
Instant noodles are the easiest thing on your van to sell twice.
It is a low-ticket, high-repeat impulse buy. The consumer decides in three seconds at the counter, the shopkeeper reorders in weeks, not months, and the stock does not sit. What the trade actually needs is a supplier who ships on time and leaves room in the margin. That is the gap MV is built for.
Sells to everyone
Kirana, general trade, tea stalls, hostels, canteens, tuck shops, highway dhabas, modern trade. One SKU, many counters, no separate strategy for each.
Room in the price
National brands hold the shelf but leave thin margins. A challenger brand has to pay the trade better to earn the push. We have priced MV knowing that.
Why partner with MV
What you get that an established brand will not give a new partner.
We are early. That is not a weakness in a trade conversation — it is the reason the terms are worth reading.
Margins worth the push
Distributor and retailer margins are set so both of you make money on every case, not just on the scheme. Exact slabs come with your price circular.
A territory that stays yours
We map appointments by area so we are not stacking three partners on the same market and letting them undercut each other.
Dispatch you can plan around
Confirmed orders leave on a committed date with documents in order. If a dispatch is going to slip, you hear it from us first.
Visibility support
Posters, danglers, shelf strips and launch schemes for your counters, plus digital creatives sized for your own WhatsApp and Instagram.
One person to call
You get a named contact for orders, claims and complaints. No ticket numbers, no being passed between departments.
More SKUs coming
Saffron Eatables is building a snacks portfolio. Partners who open the market with noodles get first right on what launches next.
How an appointment works
Four steps from enquiry to your first dispatch.
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1
You send the enquiry
City, the brands you already handle, and how many outlets you service. That is enough for us to know whether your market is open.
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2
We call within a working day
A short call on your reach, your credit cycle and what the territory looks like today. We share the price list and margin structure on the same call.
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3
Terms and paperwork
GST details, a signed appointment letter, territory on paper, and the launch scheme for your first order. Nothing is left as a verbal promise.
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4
First dispatch and market work
Your opening stock ships with point-of-sale material. We work the first few counters with your team so the beat starts moving from week one.
Who we are appointing
Five ways to work with MV.
Super stockist
Holds stock for a district or a cluster and supplies appointed distributors under it. Best fit if you already run depot-level logistics.
Distributor
Runs a beat with vans or delivery boys and services retail counters directly. Our core appointment, and where most of the support goes.
Wholesaler
Supplies from a mandi or wholesale market on a cash-and-carry basis. Volume-led terms, lighter on servicing obligations.
Retail chains and supermarkets
Listing terms, planogram support and promo calendars for modern trade and regional chains. We handle the paperwork your buying team asks for.
Institutional and HoReCa
Hostels, canteens, catering and cloud kitchens buying in bulk on a running basis. Ask us for a bulk quotation.
Export buyers
Importers and diaspora retail in markets where Indian instant noodles already move. Documentation and labelling handled from our side.
Made with trust since day 1
The part of the business your customer never sees.
A challenger brand gets exactly one chance with a shopkeeper. So the boring things matter most: consistent noodle texture, a masala mix that tastes the same in every batch, sealed packs that survive the journey, and clean, traceable batch coding.
- Manufactured at an FSSAI licensed facility
- No added preservatives in the noodle cake
- Batch and expiry coding on every pack and case
- Vegetarian green mark, declarations as per FSS rules
Production line or quality lab photo1000 x 700 px
Territories are still open. Take yours before someone else does.
Tell us your city and the brands you already handle. Our trade team replies within one working day with terms, margins and a starter scheme.
Distribution enquiry
Tell us about your market.
The more you fill in, the more useful the first call is. Every field except a few is optional.